I’m just come back from a week in Las Vegas working for a client at Autodesk University, one of the largest events dedicated to CAD in the world. Nice work when you can get it and the weather was good!
Things haven’t run as smoothly in a number of strategic accounts as maybe they should have. However, selling complex software doesn’t come without its challenges. Things don’t sell themselves and they need to be carefully nurtured and managed to get to the “tipping point”. To arrive at the tipping point you need to have identified the key influencers around the business.