Globalisation or shall we say its effects are discussed in every part of society where it seen either as bad thing because it destroys jobs and lack waste to industrial sectors or seen as great opportunity to sell more overseas bringing in much needed hard currency and increased prosperity.
The simple fact is that it’s both threat and an opportunity!
How and why do you keep close to your customers? It makes for a more profitable and successful business.
The main reason is to ensure you’re constantly up to date with what’s going on so you don’t receive any real surprises making you last to know. Why do want to keep our customers close because satisfied customers buy more, they understand the value you bring to their business and increasing customer retention which increases the bottom line.
You want to be proactive almost in a situation that you are resolving issues before it becomes an issue for the client.
It’s now more than ever that you need to ensure that collectively and individually your sales team is performing to its best ability and make sure that they are using every tool in the box to maximise sales potential.
This a very broad-brush approach to business planning which discusses two of the more famous methods adopted by successful organisations to support their planning activities.
Business planning is all about planning for the future – where you are going. But this can’t be done without also knowing the current situation. The answer to this comes from a PEST and SWOT analysis.